Ensors forensic accounting partner, Fiona Hotston Moore, spoke as a panel member at the highly anticipated launch of the Institute of Chartered Accountants in England and Wales (ICAEW) initiative ‘Tomorrow’s Practice’. The event, held on 10 March attracted over 300 professionals and was hosted at Chartered Accountants Hall in London.
Aimed at raising awareness in the areas of change that affect the profession, the ‘Tomorrow’s Practice’ initiative also seeks to provide support for practioners and smaller sized firms that are looking to evolve to meet current and future challenges.
Fiona delivered an engaging presentation on effective marketing, paying particular attention to the rapid rise in the use of social media and digital marketing in general. Other presentations focused on key areas impacting upon the accounting profession including technology, competition, regulation and client expectations.