Project Pod

Growing business, Vanilla Electronics Limited, has received a majority investment from Literacy Capital Partners to enable it to accelerate its growth, both organically and through bolt-on acquisitions. Dan Croft will continue as CEO and is looking forward to building on the growth he has achieved in recent years. Matt Negus, a recent addition to Vanilla, will join Dan on the management team as CFO.

David Scrivener and Simon Martin provided lead advisory services to Vanilla, with Katie Varney providing tax advice on the deal and the ancillary agreements.

David said “It was great to be involved in this deal. We have acted for Vanilla and Dan for a few years now and explored various opportunities for growth. This deal seems to fit perfectly and will allow the team to really go for it. The fact that the deal started and finished during the lockdown period added a degree of complexity but all parties were keen to get the deal done. It shows that for the right company, there is still appetite amongst buyers and investors. We wish Dan and Matt every success and look forward to continuing to support them”.

On completion of the deal, Dan said “I would like to personally thank David, Barry and their respective teams for their excellent advice over the past few years. Their assistance with getting this deal over the line in such a short time, and during lockdown was extremely impressive. I look forward to continue working with Ensors on both their Audit services and for future acquisitions.”


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