The market and competition section should describe the market and the key segments in which the company competes, together with the profile and distribution of existing customers. It should also show how the company compares with its competitors in terms of products, pricing polices and distribution.
Importantly, in this section you should demonstrate that the company really understands all important trends and drivers, and that its customers fit your chosen market segment. The section should also highlight any concentration of sales around any particular customer(s).Last Updated
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Writing a business plan
